Potatoes are a cornerstone of the dining experience, and these varieties have been selected by chefs, for chefs to deliver taste, consistency, and quality. Chef’s Choice Potatoes are selected from premium British varieties:
- The Salad Potatoes deliver a fresh, vibrant flavour and a smooth, waxy skin – perfect for salads and light dishes.
- The Baking Potatoes are generously sized, delivering a light, fluffy interior and a crisp, golden skin – the ultimate choice for perfect jacket potatoes.
Each batch undergoes rigorous checks for starch and sugar levels, dry matter content, and most importantly, a sample from every load is cooked to guarantee perfect performance for chipping, roasting, and baking.
Ian Nottage, head of food development at Fresh Direct, said: “Potatoes are an integral part of the menu. Our Chef’s Choice range has been rigorously tested by chefs, for chefs – and the results have been phenomenal. These potatoes will make a real difference in kitchens across the UK. These potatoes provide the quality and consistency that chefs need to ensure that they create perfect dishes every single time.”
British-grown and available year-round, Chef’s Choice potatoes come in distinctive recyclable packaging, ensuring sustainability alongside quality.