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Heinz dials up partnership with What the Pitta! to create The VFC Burger

19th Apr 2021 - 16:04
Following the launch in March of Heinz [Seriously] Good Vegan Mayo into foodservice, Heinz has continued its partnership with What the Pitta! to produce another co-branded special.

The VFC Burger sees sees Heinz [Seriously] Good Vegan Mayo top a vegan fillet with sliced dill pickles, tomatoes, red cabbage and shredded lettuce encased in a vegan brioche bun.

Claire Traynor, Head of Foodservice at Kraft Heinz said: “With veganism and flexitarianism now firmly on the food map due to more and more people choosing to follow a plant-based diet, it is important that operators are able to satisfy this growing consumer need with vegan menu options that leave happy customers coming back for more. Heinz [Seriously] Good Vegan Mayo is there to help as it is versatile, easy to use and, of course, utterly delicious.”

The VFC Burger will be sold at What the Pitta! sites including London, Brighton and Manchester.

VFC co-founder Matthew Glover, added: “Having launched our Vegan Fried Chick*n company only in December 2020, we are thrilled to now be in partnership with Heinz and What the Pitta!. This three-way collaboration is taking plant-based eating to the next level, offering consumers products that complement each other perfectly to create what I see as the ultimate burger!

Written by
Edward Waddell