The move highlights how Müller is investing to expand and optimise its portfolio of products to help foodservice operators meet the needs and desires of the out-of-home customer.
Established in the UK in 1987, Müller sources milk from 1,300 British farmers maintaining a commitment to quality in developing, manufacturing, and marketing branded and private label dairy products for the UK market.
According to research 15% of customers now expect venues to offer dairy alternatives on their menus, signalling a growing shift towards plant-based choices. With 8% of the UK population following a lactose-free diet, there is more demand for foodservice operators to provide the products in plant based alternatives.
Jason Reed, head of food service and convenience at Müller UK & Ireland, said: "Making the nation’s favourite dairy brand accessible to more people both in and out of home is an exciting and natural move. This marks a significant step for Müller, embracing evolving consumer preferences.
“With the launch of our bestselling varieties and a new flavour launch of Strawberry & Pomegranate Fruit Corner into our growing foodservice portfolio following the success of the range launching into retail in July 2023."
Featuring coconut milk as a base, the line-up now features Müller Rice & Müller Corner available in four new flavour variations. Müller Fruit Corner Plant Based Strawberry & Pomegranate and Müller Crunch Corner Plant Based (now with Dark chocolate-coated cereal balls) are both offered in straight cases of 6x136g, while Müller Rice Plant Based Vanilla or Chocolate is available in straight cases of 6x170g.