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Müller releases new range of plant-based yogurt

8th Feb 2024 - 11:18
Müller is making the trademark taste accessible to flexitarians and those following a plant-based diet, even when away from home.

The move highlights how Müller is investing to expand and optimise its portfolio of products to help foodservice operators meet the needs and desires of the out-of-home customer.

Established in the UK in 1987, Müller sources milk from 1,300 British farmers maintaining a commitment to quality in developing, manufacturing, and marketing branded and private label dairy products for the UK market.

According to research 15% of customers now expect venues to offer dairy alternatives on their menus, signalling a growing shift towards plant-based choices. With 8% of the UK population following a lactose-free diet, there is more demand for foodservice operators to provide the products in plant based alternatives.

Jason Reed, head of food service and convenience at Müller UK & Ireland, said: "Making the nation’s favourite dairy brand accessible to more people both in and out of home is an exciting and natural move. This marks a significant step for Müller, embracing evolving consumer preferences.

“With the launch of our bestselling varieties and a new flavour launch of Strawberry & Pomegranate Fruit Corner into our growing foodservice portfolio following the success of the range launching into retail in July 2023."

Featuring coconut milk as a base, the line-up now features Müller Rice & Müller Corner available in four new flavour variations. Müller Fruit Corner Plant Based Strawberry & Pomegranate and Müller Crunch Corner Plant Based (now with Dark chocolate-coated cereal balls) are both offered in straight cases of 6x136g, while Müller Rice Plant Based Vanilla or Chocolate is available in straight cases of 6x170g.

Written by
Edward Waddell