The range features three muffin variants inspired by Nestlé’s Aero, Rolo and Munchies brands. Research found 63% of UK and Ireland consumers are more likely to buy sweet bakery treats when it features a recognised brand.
The sweet bakery category, now worth £2.8bn, highlighting a clear opportunity for operators to drive incremental sales through the category. Muffins in particular remain a relevant format thanks to their versatility, broad consumer appeal and relevance across on-the-go and afternoon treating occasions.
The range is listed on Brakes, with each product supplied frozen in a convenient format (2 x 12 muffins per case). With a five-day ambient shelf life once thawed and simple thaw-and-serve preparation, operators can defrost only what they need reducing waste.
Kate Alexander, head of food & commercial channels at Nestlé Professional UK&I, said: “Branded sweet bakery continues to be a strong driver of growth in out-of-home, giving operators a simple way to elevate their offer while meeting clear consumer demand for familiarity and quality.
“This range has been designed to combine the strength of well-loved Nestlé brands with the convenience and consistency operators need, helping them deliver standout bakery options with minimal effort and maximum impact.”