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Walkers supports local restaurants in new campaign

20th Sep 2021 - 05:00
Walkers has partnered with four local restaurants to create new limited-edition flavours that have been inspired by the UK’s best loved takeaway cuisines.

Each bag provides £5 off the bill at over 3,000 local restaurants signed up already and other establishments can still join in. The campaign is expected to help pump over £2m back into the hospitality industry.

The four flavours include:

  • Madras Curry – inspired by The Radhuni, Edinburgh
  • Thai Green Curry – inspired by Mantra Thai Dining Newcastle
  • Fish & Chips – inspired by The Wetherby Whaler
  • Chicken Burrito – inspired by Yucca, London

Katherine Cook, Walkers senior brand manager at PepsiCo, said: “The past year has presented several challenges for the hospitality sector and there has been an incredible surge in consumers’ passion for giving back to their communities and supporting small businesses, with 65% of Brits shopping more locally and planning to continue.

“We’re proud to support the hospitality industry, not only by promoting four local restaurant owners on our packs and re-creating their delicious dishes on our crisps, but also by driving footfall to local restaurants by giving customers an on-pack incentive.

“In essence, this campaign will help to bring communities together after a challenging 18 months, giving independent businesses an innovative way of supporting each other.”

Written by
Edward Waddell