Increasingly companies are creating products that are high in fibre and appealing to health-conscious consumers. For instance Kellogg's launched its new range of 'Plant Protein Crunch' cereals.
Hannah Pervez, consumer analyst at GlobalData, said: “Manufacturers now have an opportunity to positively contribute to reducing the obesity pandemic by creating products that are healthier and omit the inclusion of harmful ingredients such as refined fats and processed sugars.
“Consumers are now more aware of the health implications and are trying to implement permanent dietary lifestyle changes.
“This means that they are choosing products that are natural, fresh, low fat and unrefined. This gives corporations the opportunities to move away from their traditional product portfolios and to offer consumers healthier variants.”
School caterers are trying to reduce the sugar in the food they serve to help the government reach its target of halving childhood obesity by 2030.