The brand places a heightened emphasis on quality, sustainability and wellbeing to ‘transform’ everyday workplace dining into a more mindful and nourishing experience that prioritises physical and mental wellbeing.
Over a 12-month period, Elior conducted research in collaboration with industry experts to understand the current and future demands of the B&I industry.
It also took into account existing research into generational preferences, in particular Generation Z consumers, who are predicted to make up 58% of the workplace by 2030. Key findings from the research include:
- Uncompromising quality: led by award-winning executive chefs, nutritionists and dietitians to bring flair and flavour to every dining experience with health in mind.
- Workplace wellbeing and mental health: 65% of Gen Z consumers prefer food choices that focus on long-term health benefits.
- Sustainability and ethical sourcing: 47% of UK diners prioritise eco-friendly options when deciding where to eat.
- Technological innovations: over 40% of Gen Z and Millennial consumers describe convenience as ‘extremely’ important.
- People-powered service: employees are 18x more likely to produce great work if they are recognised.
A central pillar of the new offer is Eatuitive, a wellness initiative that empowers employees to make healthier, more informed food choices. Developed by dietitians and nutritionists, Eatuitive offers nutritionally balanced dishes designed to promote long-term wellbeing alongside a platform of resources including videos, online seminars and healthy eating tips, tailored to individual wellness goals.
Each Eatuitive dish meets specific nutritional criteria including at least 3g of fibre and 1.5g or less of saturated fat per 100g and at least 12% of kilocalories from protein. Calorie and nutrient information is clearly displayed to support transparency and smarter choices.
Calum McLaren, divisional director for Elior at Work, said: “Elior UK has over 30 years’ experience in the B&I market across the UK, but we know how essential it is to continually listen to clients and consumers to ensure that our food offer is evolving in a way that meets their changing tastes and nutritional and sustainable requirements.
“Elior at Work was born from a crucial understanding of what today’s workforce values most – food that supports their health, productivity, and overall wellbeing. Our research revealed that consumers want to make healthy choices but need some support to do so.
“Eatuitive is our way of making those choices easier, more intuitive, and more impactful for employees and clients alike. Healthier employees are happier and more productive. Increasingly both clients and customers want choices that promote and support health and wellbeing.”