Founder David Anderson left his role as managing director (south) for Wilson Vale to establish the business. He was originally a chef, working in high end hotels and restaurants before moving into the contract catering sector.
He worked for Wilson Vale for over ten years and before that he was with CH&CO’s fine dining brand Lusso. Anderson also successfully ran his own gastro pub for over two years.
Fuelling Minds’ has outlined their values to show a company driven by purpose, with a commitment to making positive social impact and minimising its environmental footprint. The pledge includes:
- The elimination of single use plastics
- A commitment to local and ethical sourcing
- Only using Marine Stewardship Council-approved fish
- Only using Social Impact Coffee, a social enterprise on a mission to create positive change with every cup
Anderson said: “It is important to me that Fuelling Minds balances profit with purpose, and that giving back is embedded within our DNA from the outset. Integrity, transparency, trust and quality are the foundations on which we will build the company.
“I firmly believe in the importance of taking meaningful action rather than merely offering words of support. By committing to support charities and social enterprises that are addressing pressing social and environmental challenges, we hope to make a difference in a variety of ways such as through fundraising, volunteering and awareness raising.”
Fuelling Minds’ target market will be business and industry as well as independent schools in Cambridge and its surrounding areas, as well as Essex, Norfolk, Suffolk, London, the Midlands, Bedford and Milton Keynes.
Anderson added: “Our aim is to grow at a sensible rate, ensuring that our growth is sustainable and deliverable. Every proposition will be bespoke to each client – there will be no corporate off the shelf packages. We will offer creative and bespoke catering services using the freshest, local ingredients available and delivered by craft-trained, like-minded people in whom clients can place their trust.”
The company has already attracted a small team of experienced hospitality professionals to support its growth and success.