Lamb Weston scoops gold at BFFF awards

The product won the "Best New Accompaniment/Potato/Vegetable" category after beating off stiff competition from other major brands. Speaking after the awards, Phil Cumming, UK sales & marketing director for Lamb Weston was delighted with the achievement: "Sweet Potato fries give caterers a point of difference on the menu and we are delighted that they have been recognised for such an important award. "Our own research actually shows that 89% of operators serving Sweet Potato Fries say their menu now appeals to a much wider range of customers, so the figures really do speak for themselves!" With the increasing popularity of sweet potatoes, research shows that 50% of consumers are willing to pay up to 50% more for sweet potato fries, so operators can once again benefit by charging a premium price for these special fries. Sweet potato fries work well as a starter, bar snack, or as part of a combination platter to share.