Every school day, Magic Breakfast makes an impact for over 350,000 children, ensuring morning hunger is not a barrier to learning. Fuel For Success raises vital funds to support this work during exam season - the moment when hunger has the greatest impact on concentration, confidence and performance.
Restaurants can take part by:
- Adding an optional £1 donation to every bill in May and June
- Using a Magic Breakfast button on tills to tally donations
- Sending the total at the end of the campaign
Ramoutar said: “Restaurants can change a child’s day - and their future - with one simple action. No child should sit in a classroom, or an exam hall, too hungry to concentrate.
“Fuel For Success gives restaurants a simple, meaningful way to make an immediate difference. Adding an optional £1 to bills costs nothing to your business, but it can change everything for a child walking into an exam hungry. I’m calling on restaurants across the UK to join us this year.”
In 2024, the campaign was amplified by Will Poulter, Big Zuu and MOB, reaching over 3.5 million people on Instagram. In 2025, Fuel for Success hit a major milestone - raising enough to fund over one million breakfasts since launch.
A student, aged nine years-old, added: “People who don’t get enough to eat in the morning might find it hard to learn. Then they’ll really struggle in tests, and then not get the job they want.”