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Meals & More launches new ‘Big Day Out’ campaign

11th Aug 2022 - 06:00
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Meals & More has reacted to reports that families are having to cancel their plans for the summer holidays as they struggle with the cost of living crisis with the launch of a new campaign ‘The Big Day Out’.

The ‘Big Day Out’ is a pilot programme aimed at giving children at least one special memory over the Summer with events at Go Ape, a day at the seaside or a visit to the Yorkshire Sculpture Park. 

Kate Woodhouse, chair of trustees for Meals & More, said: “While the pandemic was challenging, we’ve reached an entirely new level with families really suffering with the unexpected rise in household costs and food. 

“We had hoped that the increased Government support would help address the issue of holiday hunger, but unfortunately, we are seeing more and more children and their families being dragged into poverty. We’ve added six new delivery partners this year as we seek to increase our work, but we can only continue to grow with the support of companies like Brakes, Unilever, Innis & Gunn, Kellogg’s and Quorn Professionals.”

Meals & More is also helping to provide more than 200,000 meals to vulnerable families this summer. Meals & More supported 110,000 meals in 2019 and supported 750,000 meals during the pandemic (2021). 

Brakes recently committed a further £500,000 to the charity as Margaret Gooch, Sysco GB’s human resources director, added: “It’s heart-breaking to see so much need in the country and we are delighted to be helping Meals & More as it provides support to address some of the issues that are impacting young people and families today. Sysco’s mission is ‘Connecting the World to share food and care for one another’ and Meals & More is a fundamental part of that.”

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Written by
Edward Waddell