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Meatless Farm bolsters foodservice arm in response to growing demand

31st Jul 2020 - 08:21
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The UK’s fastest-growing meat alternatives brand, Meatless Farm, has bolstered its foodservice arm with a new Foodservice and QSR Director, Jade Dodds.

Jade has been appointed to lead the company’s growing foodservice offering and drive its strategy in this sector. She has extensive foodservice experience, previously holding roles at Adelie Foods and Brakes.

The British company has been making waves in the foodservice sector since launch, securing a number of high-profile partnerships such as Itsu earlier on in the year.

The company invests in driving innovation and developing products that are effective solutions for operators looking to bolster their plant-based offering, as demand increases. New research from the company indicates that 37% of British consumers believe there should be a strong plant-based menu offering when restaurants re-open.

Dodds explains: “I’m joining Meatless Farm at a crucial time for the foodservice industry and it’s clear there’s a high demand for plant-based food - my aim is to show operators just how much value it can add. Understanding and tapping into the demand is key.”

This is off the back of foodservice giant, Brakes, rolling out the company’s professional range of NPD. The innovative new range includes ready to heat Meatless Bolognese and Meatless cannelloni, and a freeflow mince which reduces waste, is better for storage and can be cooked from frozen. This is in addition to their meatballs, sausages and burgers which use pea protein to create an even meatier taste and texture.

Meatless Farm recently launched its foodservice campaign ‘We’re Ready To Meatless Again’, which includes a new digital hub for chefs and operators, offering valuable advice and commentary from chefs, experts and EHOs throughout the reopening phase.

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Written by
David Foad