Hosted during Afternoon Tea Week (11-17 August), the event marked the culmination of Premier Foods’ nationwide storytelling challenge. The winning story was about a jelly-filled adventure created by ten Harrogate Neighbour residents.
The tea party saw 30 guests dress up in Alice in Wonderland fancy dress, take selfies in a giant photo frame and enjoy a spread curated by Premier Foods’ senior culinary advisor Louise Wagstaffe.
Highlights from the themed menu included Jelly in a Teacup (McDougalls No Added Sugar Vegan Strawberry Jelly with fruit and Strawberry Angel Delight); Chocolate Clock Face Biscuits; Queen of Hearts Strawberry Tarts; and Mini Angel Delight Banana Milkshakes.
Sue Cawthray, chief executive at Harrogate Neighbours, said: “Our residents have been buzzing with excitement ever since we heard we’d won. Taking part in the competition helped them tap into treasured memories and express themselves – and this afternoon tea has brought all that joy to life. It’s been a real boost to everyone’s wellbeing.”
Each guest left with a gift box packed with treats from Premier Foods, including Kipling Angel Slices, Lemon Slices, and Cadbury Choc Mini Rolls.
Mariela Petkova, channel marketing manager at Premier Foods Foodservice, added: “Unleash Your Imagination was created to spark fun and adventure through two of our most loved foodservice brands – Angel Delight and McDougalls Jelly.
“From its magical story to this joyful celebration, Harrogate Neighbours’ journey shows just how powerful food and creativity can be in bringing people together and creating lasting memories. It’s been wonderful to see how our dessert brands have inspired creativity, connection and joy among residents.”