Real Bread Campaign launches new scheme for bakers

Supported by the Big Lottery Fund, the Real Bread Campaign is a national movement encouraging the increased production and consumption of Real Bread in Britain. Chris Young of the Real Bread Campaign said: "This is the chance for everyone who cares about the state of bread in Britain to add their voices to the unified cry for Real Bread that is better for us, better for our communities and better for the planet." In addition to joining a national supportive network, Real Bread Campaign members will receive benefits including: a membership card offering a wide range of discounts, four issues of True Loaf, the quarterly magazine, and invitations to Real Bread events. Individual member offers secured around the country so far include a free eco bag entitling holders to 10% off Real Bread from GAIL's London bakeries; baker's dozen loyalty cards for free loaves at The Old Farmhouse Bakery and Tigh Fuine; 10% off a course at Wild Yeast bakery and 10% off the mail order baker's box from Artisan Bread Organic. Other promotions include half price membership of Local Action on Food or London Food Link and discounts on Real Bread from bakeries such as Cinnamon Square and Cotton's Craft Bakery. The scheme is being launched with Silly Loaf Songs (think 'Loaf and Let Die,' 'Another Little Pitta my Heart,' etc.) on Twitter. Businesses joining by 18th December are entitled to a 60% early bird discount, paying only £20 for the first year (usually £50). Full details of the campaign, membership scheme and competition can be found at www.realbreadcampaign.org