The partnership will see contract caterer Elior support the WWT’s mission to connect people with nature at the wetland charity’s London site, while enhancing the visitor experience across café, retail and event spaces.
Elior UK will introduce a refreshed food and beverage offer designed to reflect the site’s environmental ethos and celebrate seasonal and locally sourced produce. A key feature of the partnership will be the rebranding of the main visitor café to The Reedbed Café.
The refreshed café experience will balance quality, provenance and convenience, combining freshly prepared dishes made with seasonal and locally sourced ingredients alongside accessible, grab-and-go options for visitors.
Menus are designed to cater to the diverse visitor audience, with families supported through child-friendly menus and lunchbox options. During peak spring and summer periods, two seasonal kiosks located across the centre will provide lunch-on-the-go options and an ice-cream parlour.
Claire Small, director of marketing and concessions at Elior UK, said: “This partnership gives us the opportunity to create a food and hospitality offer that enhances the visitor experience while staying true to the centre’s environmental values and conservation mission.”
The contract further strengthens Elior UK’s growing portfolio of partnerships within the heritage, leisure and cultural sector, where organisations are seeking hospitality partners that combine commercial expertise with environmental and social responsibility.