The packaging, designed to help retailers capture consumer attention and increase sales, features bold, vibrant visuals and playful messaging such as ‘You’re the bun that I want’ and ‘Love at first bite’. The new packaging delivers an engaging look that will really make Country Choice’s range of hot food to go products stand out.
The packaging, which includes a long savoury tray, standard savoury tray, large savoury tray, hot bap wrap, and hot box, has been developed to maintain great product visibility and quality, and to ensure that the Bake & Bite products stay in excellent condition.
Phil Carratt, head of marketing and strategy at Country Choice, said: “This launch is all about making hot food to go exciting for customers, and easy for retailers. With striking packaging and a cohesive Bake & Bite brand identity, retailers can transform their hot units into standout destinations in-store that drive both impulse purchases and repeat visits.”