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Ferrero launches Thorntons ‘luxury’ hot chocolate powder

29th Aug 2019 - 05:00
Ferrero Foodservice launches Thorntons ‘luxury’ hot chocolate powder
Ferrero Foodservice has launched Thorntons ‘luxury’ hot chocolate powder that aims to increase the standard of out-of-home powdered hot chocolate.

There are approximately 210 million hot chocolates served out-of-home. Independent research found just 8% of the people surveyed had enjoyed a ‘very good’ hot chocolate while travelling. This number increased to 10% from a vending machine and 21% using in-room services.

Restaurants and cafés fared better with almost two thirds of people rating their chocolate as ‘very good’ (64% and 62%).

Zareen Deboo, foodservice channel operators manager for Ferrero UK & Ireland, said: “Thorntons luxury hot chocolate powder has been developed to streamline consumer experiences and upgrade the quality of hot chocolate across in-room, vending and the onboard market.

“The launch not only guarantees a quality experience that will no doubt surprise consumers, but also help operators boost their hot chocolate sales – no matter their market.”

The research also found that 75% of people surveyed preferred a branded hot chocolate- rising to 90% if consumers knew it was Thorntons.

The ‘luxury’ hot chocolate is made using Thorntons chocolate recipe and already contains the milk powder so operators need to just add water. 

Written by
Edward Waddell