The big prize draw to Paris will see one lucky winner experience a ‘trip of a lifetime’, including the thrill of skydiving through virtual reality technology. Sixty additional winners will also take-home Superman memorabilia such as tote bags, to keyrings, beach towels, baseball caps and alloy pins.
To be in with the chance of winning, all consumers have to do is scan a QR code on the co-branded packaging across Rollover’s famous hotdog range and POS in venue. The QR code will direct consumers to Rollover’s Instagram page, with a link in the brand’s bio, which will enter consumers into a sweepstake.
Tony Owen, general manager at Rollover, commented: “Celebrating the iconic Superman on the verge of this exciting new film releasing in cinemas gives us a fantastic opportunity to elevate Rollover’s visibility in a different and impactful way. Both fun and bold, the two brands are a match made in heaven, and we can’t wait to create some excitement in the food-to-go aisle.
“We know that when done right, partnerships can create great success. We have worked hard with our partners to create incredible POS and packaging, to achieve ultimate impact and help to boost footfall for our operators. From wobblers to bollard covers, and posters, the activity is set to take sales to the next level with bold assets and unforgettable prizes that will create a real buzz in venues.”
The Superman x Rollover campaign will run from 9th June to 21st July 2025, with winners contacted via email. The hotdogs with co-branded packaging, will be available at an MRSP from £4 across cinemas, leisure and cafés.