20% Less Meat

The catering industry leaders involved in public sector meals provision explain why they support the move to curb meat consumption.

Andy Jones, chair of the public sector catering PSC100 Group, on why it has decided to take a lead on a key issue of our time.

Using the hashtag #20percentlessmeat, it is hoped the initiative will raise awareness of the over-consumption of meat in the UK, and the comparatively high levels of greenhouse gases generated by f

The first, and most important, point to make is that the figures we have arrived at are an educated guess.

It is fair to ask why the industry has decided to collaborate on a campaign to reduce meat consumption. What will it achieve? What has moved them to settle on this particular campaign?