At The Table With…Elaine Higginson
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2nd Jul 2012 - 07:40
What’s your background?
As managing director of the UK & Ireland business, I am responsible for roasting over 8,000 tonnes of coffee and delivering over 20 billion cups of coffee a year out of home via leading foodservice operators and retailers. I was head hunted in 1996 by First Choice Coffee (later acquired by United Coffee in 2006). With time I rose up to board level and am now the key driver behind the company’s sales growth. I have been with United Coffee for 15 years, and in the hospitality industry for 20.