Crying foul over alcohol
|
1st Nov 2011 - 00:00
Catering is a valuable contributor to football club revenue, but potential growth is being stymied by draconian alcohol licensing rules and the stadia sector’s failure to adapt to changing consumer trends, says The Lindley Group’s CEO Adam Elliott.
The rules on the sale and consumption of alcohol at football matches are ludicrous and often illogical. They are as hit and miss as the offside rule, they change more frequently and there are any number of interpretations and anomalies that vary from ground to ground and match to match.