20% Less Meat

The ‘sustainability charge’ called for a new pricing model to be included in the European Green Deal and Farm to Fork Strategy.

Together with a 20% cut in food waste, it comprises one of five action points on changing land use that need to be made policy, according to the Committee on Climate Change (CCC).

Ubamarket research has found as many as one third of Brits say they are turning towards vegetarian and vegan diets.