The campaign will see Bidfood working with schools to provide pilot workshops, breakfast packs and a new breakfast club guide.
The admission follows Schools Week analysis that found the party has set aside 7p per pupil for the proposed breakfast scheme.
Instead, they want the party to recommit to supporting the School Food Plan and the recent Childhood Obesity Plan.
It is the sixth consecutive year of growth for the company who recorded an increase in pre-tax profit on last year, rising to £619,000.
All entries for the competition, which is run by Unilever Food Solutions in partnership with the Lead Association of CAtering in Education, must include at least 50% fruit (half of the total ingred
Oliver said: “The logic behind this decision is extremely worrying.
The Conservatives made the pledge to end the scheme this morning at the launch of its manifesto and replace it with a free school breakfast initiative to increase the overall schools budget by £4 b
The Times has reported that the change would save £650 million a year, which is currently spent on hot lunches for all five, six and seven year olds.
The RCPCH has published 'Child Health Matters - Vision for 2017' in which it sets out the key policy calls it would like all political parties to adopt, whatever the general election result on June
The new catering service from Sodexo will provide pupils and staff with a wide range of dishes with an emphasis on fresh, nutritious and seasonal, using its ‘fresh food from scratch’ concept.