The CFC argued that the advert was "socially irresponsible" because it encouraged children to eat more of a high-sugar product. The ASA disagreed and said the advert complied with regulations.
To date, it's proved such a winning combination that the number of primary children sitting down to school meals shot up to 48.7% in February - a 3% increase on December 2009.
Lin O'Brien, head of Her
The lunch-time birthday parties have so far proved extremely popular with the students; there is a special area for party members, who can sign a birthday card which has been signed by all of Cucina's
The school is one of 10 schools from the Rotherham area chosen to take part in the Trust's consultancy project, which aims to evaluate the impact of effective marketing on school meal uptake.
The contract is worth in excess of £750k and has an option to extend by a further two years in 2012.
This is the first Local Education Authority (LEA) contract DBC has been awarded under the Scottish
The Strategy sets the agenda for school food for the next four years and is all-encompassing covering breakfast clubs, mid-morning breaks, dinners and cookery clubs.