20% Less Meat

There were no rules as to which purchases counted towards which reward, so, for example, 6 sandwiches could earn a free main meal.

ProVeg UK executive director Philip Mansbridge says: “Never has the public sector made a commitment of this magnitude - good for the planet and good for people.

Diets high in protein, particularly protein from plants such as legumes (peas, beans and lentils), whole grains and nuts, have been linked to lower risks of developing diabetes, heart disease and s

Intensive animal agriculture is a key driver of climate change as a large producer of greenhouse gasses (for perspective, it is on par with all global transport combined).

Every day millions of people purchase food from cafeterias and dining centres at universities, hospitals, companies, and other public facilities.

With the climate change agenda ever more pressing, catering organisations are increasingly looking to reduce their carbon footprints.

The catering industry leaders involved in public sector meals provision explain why they support the move to curb meat consumption.

Andy Jones, chair of the public sector catering PSC100 Group, on why it has decided to take a lead on a key issue of our time.

Using the hashtag #20percentlessmeat, it is hoped the initiative will raise awareness of the over-consumption of meat in the UK, and the comparatively high levels of greenhouse gases generated by f