Wake up call
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24th Jul 2012 - 10:14
The mantra that everyone shouts is ‘breakfast is the most important meal of the day’ and research backs this statement. As analysts such as Mintel estimate that breakfast sales in restaurants increased by 4.1% last year, more operators are looking at this lucrative market and the competition is rising.
For example Greggs the high street baker-cum-coffee shop chain has increased the range of breakfast products it offers and has been heavily promoting meal deals, with sausage and bacon breakfast rolls featuring strongly.