Plant based week - targeted ad
The Food Foundation warns that upcoming opportunities COP26 and Nutrition for Growth are currently ignoring the urgent need to transform a failing food system to help reverse climate change.
The ‘Serving Better’ guide encourages school caterers to serve more vegetables, plant proteins and serve ‘less and better’ meat and dairy.
According to Mintel research carried out in January 2021 36% of UK consumers want to reduce their meat intake.
The company is committed to offering people a variety of plant-based food and beverages that complement their daily diets, which are good for them and the planet.
The event coincides with the popular TV programme ‘I’m a Celebrity’ and children can collect stars as they stay for meals throughout the week.
The eco-labelling initiative sees dishes labelled A to E, to highlight which meals have a higher (E) or lower (A) environmental impact.
The Soil Association is a ‘key partner’ in the new project ‘Cool Food Pro’ and through their Food for Life Served Here
The Culinary Theatre will allow visitors to sample the foods on display and gain tips about how to incorporate the products into their menus.
The Meatless Farm chicken burger is coated with a southern fried crumb to cater for meat reducers, veggies and vegans alike.
The first phase of the campaign will be content driven focusing on education and recipe inspiration and the second phase will engage schools directly, including menu co-development.