Pupils will be able to enjoy ‘Takeover Tuesdays’ which has a focus on offering ‘fun and exciting dishes’ with the aim of introducing children to new flavours.
According to ReportLinker the plant-based market is predicted to be worth €8bn by 2027, a rise of 5.9% from 2019.
This one-day activation follows the brand’s recent April Fool’s joke announcing the launch of sausage roll vending machines nationwide.
The caterer partnered with Innocent Drinks, who run their ‘The Big Grow’ initiative, to provide schoolchildren with gardening kits, seed packs and gardening themed prizes.
The launch comes as the popularity of custard powder within the channel continues to rise – worth £3.7m and responsible for 30% of all custard in foodservice.
In February the Vegan Society alongside 21 international NGOs signed an open letter calling on the European Parliament to dismiss the ban and instead encourage a shift towards more plant-based diet
Q1: Why should caterers look to put more plant-based options on their menus?
Dr Rupy Aujla, a GP, author and TV personality, believes that the growing interest in plant-based foods is beneficial to our health and helps the planet too.
Editor David Foad said: “The feedback from caterers and suppliers has been so positive that we’ve already decided to go again next year from May 9-13.